ABOUT US

YKTR was founded in 2017 by three friends who shared a love for sport, culture and the mindset that comes from backing yourself.

What started in streetwear has grown with us. As we’ve evolved from boys into men, YKTR has evolved too from a brand built around the culture to one built around purpose, discipline and becoming better in every part of life.

Today, YKTR creates elevated activewear for men who believe the way you start your day shapes everything that follows.

OWN THE DAWN is more than a tagline. It represents the hours before the world gets a hold of you  the training, the routine, the work and the promises you keep to yourself.

It is the time where progress is made quietly, before life takes over.

YKTR is for the man who understands that winning the day starts long before anyone else is watching.